Types of Content Writing

Content writing covers several formats, each needing different skills:

Blog posts and articles are central to most content strategies. They share expertise, answer customer questions, and attract organic search traffic. Most run 800-2,000 words and need to balance readability, SEO, and actual usefulness.

Website copy includes homepages, product descriptions, and about pages. It needs to be clear, persuasive, and guide visitors towards action whilst showing what makes a business different.

SEO content targets specific keywords to rank in search engines. Good SEO writing weaves in search terms naturally whilst staying readable—you need to understand both search algorithms and what people actually want to read.

Email marketing must be brief and punchy. With crowded inboxes, emails need to grab attention immediately, deliver value fast, and drive clear actions.

Social media content varies by platform, working within character limits and encouraging shares and engagement.

Technical writing and white papers need subject expertise and the ability to explain complex topics clearly.

The SEO Balance

SEO is tricky: you need to satisfy both algorithms and humans. Bad SEO writing stuffs in keywords at the expense of readability, creating awkward content that might rank but won’t convert.

Smart SEO writers research keywords that match real search intent, integrate them naturally, answer questions thoroughly, and create content worth linking to.

Google’s algorithms now recognise and reward genuinely useful content. The best SEO strategy is creating the most helpful content on a topic—optimisation follows naturally.

Our Pricing

We charge per word at standard market rates—fair and transparent. No hidden fees or complicated packages, just straightforward pricing based on the work required.

This means you know exactly what you’re paying for. A 1,000-word blog post costs the same whether it takes two hours or five—you’re paying for the finished piece, not the process.

Our rates reflect the quality you’re getting: properly researched content, clean writing that doesn’t need heavy editing, and SEO that actually works. Cheap content usually costs more in the long run when it fails to perform.

Get in touch for a quote based on your specific needs.

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